An aspiring entrepreneur who holds a degree in BA (Hons) Marketing (Northumbria University, Newcastle, UK). Before holding such honors, he graduated with a Multimedia and Graphic Design background and used to procure a job as an animator in an advertising agency, thus signifying his experience in design. He then proceeded to be a multifaceted consultant that decided to kick start his career in an agency firm where he picked up beneficial skills that provided him with a steady platform to rise and improve. Then, he switched to a career spanning about 8 years with a multinational Japanese electronics giant, doing corporate planning and marketing which earned him a vast knowledge of both sales and marketing. With his tremendously keen interest in design and marketing, he decided to quench his passion by doing freelance consultancy where there’re recurring clienteles. Following this, he started his own venture by setting up Creative Today Sdn. Bhd. in 2011 to make his stand on the industry.

As one who always had one belief in his business ecosystems, the concept of “Don’t always think about taking before giving; Don’t always think about giving because of receiving” is the principle he upholds that became the pillar behind all his companies. He strives to provide opportunity to all his employees to be partners with him together in all his ventures, always believing in giving others a better future to build towards. A man of foresight, he believed in the potential of e-commerce even during the time when it is unstable and unpredictable which  ultimately helped Creative Today Sdn. Bhd. Eldrick Koh bold move to pioneer into the online marketplace, mailer program and utilise TV Shopping while many other competitors were still doubting the stability of such a platform, this had given the edge it needed to stand above many others even till today. Gain a foothold in the market and allow it to expand magnificently. He had successfully made his own legacy through a multitude of marketing strategies which include O2O marketing, social media marketing, PR marketing and B2B marketing. With his multifaceted skills in hands on design, visual enhancements coupled with vast sales and marketing experience, he is indeed to expose the insights of social marketing and beyond that. Not only that he is a certified HRDF trainer and eUsahawan trainer. With his passionate belief along with his steady and amazing career span, he would most certainly introduce and recommend his own creative formula to success through his latest development on certain successful methodologies. Not forgetting, his real life experience through – out his career is shared with full on passion and devotion. His determination has ensured the overall success of few profit-making startups in a short span of few years within Malaysia.

In 2017, Eldrick Koh founded GenYouth Sdn Bhd which is a programme was launched to aid our country with the ongoing goal of achieving vision 2020 as a developed nation with a higher ratio of entrepreneurs, inculcate good business ethics and spur economic growth. GenYouth is established to bridge the gap between academic and practical learning in a real life environment through the implementation of the Connected Campus Tour programme that offers a myriad of activities that include CEO talk, industrial visitation, a wide range of incubation and mentoring programs, inspirational talks and HR forum, company visitations, exhibitions and fairs, workshops and training, etc. where all events are catered to aid and inspire students in the most efficient manner.

Not only that, he is the President of Association Connecting Entrepreneurs & Industry (ACEI); Youth Chairman of Malaysia Digital Chamber of Commerce (MDCC); International Mission Bureau Head of ASEAN Retail-Chains & Franchise Federation (ARFF)

Eldrick Koh, the founder of GenYouth, received the award of the TOP 30 of JCI TOYM – Ten Outstanding Young Malaysians Award 马来西亚十大杰出青年奖

Winner of 100 Most Influential Young Entrepreneur Award 2018 (MYIE)

Winner of JCI Sustainable Development Award for Goal No 8 – Decent Work and Economic Growth (2018)

Awarded Most Promising – The Star Outstanding Business Awards 2017 (SOBA)

Awarded Top 30 – Junior Chamber International Creative Young Entrepreneur Award 2017 (JCI CYEA)

Awarded the Malaysia Digital Business 2016