ELDRICK KOH

An aspiring entrepreneur who holds a degree in BA (Hons) Marketing (Northumbria University, Newcastle, UK). Before holding such honors, he graduated with a Multimedia and Graphic Design background and used to procure a job as an animator in an advertising agency, thus signifying his experience in design. He then proceeded to be a multifaceted consultant that decided to kick start his career in an agency firm where he picked up beneficial skills that provided him with a steady platform to rise and improve. Then, he switched to a career spanning about 8 years with a multinational Japanese electronics giant, doing corporate planning and marketing which earned him a vast knowledge of both sales and marketing. With his tremendously keen interest in design and marketing, he decided to quench his passion by doing freelance consultancy where there’re recurring clienteles. Following this, he started his own venture by setting up Creative Today Sdn. Bhd. to make his stand on the industry.

As one who always had one belief in his business ecosystems, the concept of “Don’t always think about taking before giving; Don’t always think about giving because of receiving” is the principle he upholds that became the pillar behind all his companies. He strives to provide opportunity to all his employees to be partners with him together in all his ventures, always believing in giving others a better future to build towards. A man of foresight, he believed in the potential of e-commerce even during the time when it is unstable and unpredictable which  ultimately helped Creative Today Sdn. Bhd.

Eldrick Koh bold move to pioneer into the online marketplace, mailer program and utilise TV Shopping while many other competitors were still doubting the stability of such a platform, this had given the edge it needed to stand above many others even till today. Gain a foothold in the market and allow it to expand magnificently. He had successfully made his own legacy through a multitude of marketing strategies which include O2O marketing, social media marketing, PR marketing and B2B marketing. With his multifaceted skills in hands on design, visual enhancements coupled with vast sales and marketing experience, he is indeed to expose the insights of social marketing and beyond that. Not only that he is a certified HRDF trainer and eUsahawan trainer. With his passionate belief along with his steady and amazing career span, he would most certainly introduce and recommend his own creative formula to success through his latest development on certain successful methodologies. Not forgetting, his real life experience through – out his career is shared with full on passion and devotion. His determination has ensured the overall success of few profit-making startups in a short span of few years within Malaysia.

In 2017, Eldrick Koh founded GenYouth Sdn Bhd which is a programme was launched to aid our country with the ongoing goal of achieving vision 2020 as a developed nation with a higher ratio of entrepreneurs, inculcate good business ethics and spur economic growth. GenYouth is established to bridge the gap between academic and practical learning in a real life environment through the implementation of the Connected Campus Tour programme that offers a myriad of activities that include CEO talk, industrial visitation, a wide range of incubation and mentoring programs, inspirational talks and HR forum, company visitations, exhibitions and fairs, workshops and training, etc. where all events are catered to aid and inspire students in the most efficient manner.

Eldrick Koh is a dynamic and visionary leader renowned for his transformative contributions to the ASEAN region’s entrepreneurial and business landscapes. His career is a testament to his dedication to innovation, excellence, and community building. Since 2023, Eldrick has served as the Vice President of the Malaysia Digital Chamber of Commerce (MDCC), where he has played a pivotal role in steering the organization towards fostering digital transformation and economic growth in Malaysia. His leadership focuses on advocating for digital entrepreneurship, policy development, and industry collaboration.

In 2024, Eldrick was appointed as the Executive Director of ASEAN Records Sdn Bhd, a platform dedicated to celebrating and documenting the extraordinary achievements within the ASEAN community. Under his guidance, ASEAN Records aims to inspire a culture of excellence, competition, and innovation across Southeast Asia. Additionally, he took on the role of Executive Director at ASEAN Hub Sdn Bhd the same year. This strategic initiative is designed to create a robust community and networking platform, facilitating business matching and targeting significant economic impact.

Eldrick’s career is marked by several noteworthy accomplishments and leadership roles, demonstrating a consistent track record of success and influence. His entrepreneurial spirit and strategic vision have driven him to found and lead multiple successful ventures, positioning him as a key influencer in the business community. Recognized for his outstanding contributions to business and entrepreneurship, Eldrick’s work continues to inspire and empower the next generation of leaders, fostering a legacy of achievement and excellence within the region.